Avant-garde 20|XX is El Jowry’s first musical production, composed of various Urban Latino music genres such as Reggaeton, Trap, Brazilian funk, Dembow, Reggae, Pop, and experimental fusions.
Composed of 11 songs, it is a concept album that tells the story of Avant-garde, a utopian nation dominated by El Jowry, one of the Els (beings) who acts as the god of destiny.
El Jowry is threatened by El Soddy, a human who manages to escape from the Avant-garde, becoming an El. His greatest desire is to destroy the Avant-garde, so El Jowry must take measures to prevent the breakdown of this paradise.
Jowry Savana is chosen and made into a pop icon and the most influential artist in the world by El Jowry, in order to keep the nation entertained and save Avant-garde from destruction.
Avant-garde 20|XX is a multimedia work that, through fantastic stories, offers a satirical lens for the observation of mass culture in the 21st century and invites contemplation and reflection on modern aesthetics and values.